According to the American Institute of Physics, the way has been paved for mass production of printable electronics. This technology may well be in its infancy, and is perhaps most suitable for relatively simple electronic applications, but it would seem to satisfy two potentially key criteria for electronics production in the future. Firstly, the ability to ‘print on demand’ could offer very rapid and cost effective manufacturing. Secondly it could provide an enormous degree of flexibility and hence potential for customisation. Both of these challenges will be very familiar to anyone already involved in electronics manufacturing. It will be interesting to see whether this new technology can complement and improve existing production processes too, or whether it finds its own niche as an improvement over current inkjet printing for items such as tags and tickets.